![]() ![]() Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. SBJ Spotlight: TikTok’s threat to traditional sports media June 29, 2022 “Then talking to the folks over there and their vision, level of involvement and how collaborative they were, it was a no-brainer for us to really set course on this and find a way to bring it to life.” “The connection from Shaquille to The General made this such a natural fit,” Lautenbach said. ![]() He said it has already started doing consumer research with gamers heading into the deal to see where it stands as a benchmark. KEY INDICATORS: Sligh said The General’s key performance indicators for this deal will be brand impressions and brand consideration. … A lot of synergy.” NRG’s Rocket League team is one of the most successful historically in North America, having won the World Championship in '19 and '21. That kind of brought the idea up and then I met with (NRG President Brett Lautenbach) and got to know about the team. But Shaq obviously has a partnership with NRG. The General VP/Marketing Kale Sligh said that the company bought the deal because it is refreshing its brand, looking to get into gaming and saw a connection between its auto insurance products and the Rocket League game, in which cars play soccer: “We over-index in gaming (in terms of customer base), so we had always kind of kept our ear to the ground on opportunities in gaming, and for a couple years we didn’t have many opportunities. SBJ first reported in July last year that NRG was shopping naming rights to its Rocket League team. SHAQ CONNECTION: Shaquille O’Neal is an investor in NRG and a longtime endorser of The General, and the sides are crediting him with helping spark the idea that led to the deal. The sides say they are in planning on further fan-focused activations. ![]() The General also gains presenting rights around the team’s “The Grid” broadcasts, weekly streams where RLCS teams produce specialized feeds for their own fans. The deal starts immediately, and the new jerseys will first be seen during the RLCS Season X regional event of the Spring Split. Assets include new jerseys with The General branding. Financial terms were not released, but SBJ previously reported that NRG was asking six figures annually as part of a multiyear deal. The deal will see the Rocket League Championship Series team, currently called simply NRG, change its name to The General NRG. NRG Esports has sold the naming rights to its Rocket League team to The General Insurance in what the sides say is a first-of-its-kind partnership in North America. Along with new jerseys featuring The General branding, the insurer's assets include presenting rights around the team’s “The Grid” broadcasts NRG
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |